Many people who study history are already familiar with the propaganda posters of the early 20th century. As early as World War I, the Americans used a variety of propaganda and public service announcements in order to convince citizens to contribute to the war effort. They are immediately identifiable in their artistic stye, and have become a part of the American ‘cultural’ identity.
Today, many people might speak of ‘Chinese propaganda’ or ‘Arab propaganda,’ when referring to opinions that they don’t agree with, but few realize that America still generates a large deal of propaganda themselves. The primary difference is that control of propaganda has passed from the government to the private and corporate sectors, and as a result, is not immediately recognizable. For example, consider this cartoon from shortly after the September 11 attacks. The purpose of this piece is two-fold: it not only asks liberals, homosexuals, feminists, and athiests to undertake an ideological battle against the “right-wing fundamentalist” Taliban, but tells ordinary Americans to fight terror by encouraging these groups. Although it may lack the virile symbolism of “socialist-realist” propaganda, the tone of this propaganda piece still echoes the far-left socialist axiom of using ideology as a “hammer which we use to crush the enemy,” or “supporting everything the enemy opposes”.
Government propaganda still exists, but has taken on a form altogether different from that in World War II. During WWII, many propaganda posters focused on developing a concerted war effort in all areas. Thus, they not only encouraged people to save materials, but also that the war was going smoothly to increase the morale on the home front. After World War II, such propaganda became less and less common. Those old enough might remember the Village People’s hit 1972 song “In the Navy,” which was actually intended for use in recruitment ads, until there was a dispute over the appropriation of taxpayer funds for the musical group. With the rise of professional and corporate advertisment, military recruitment propaganda changed its appearance completely, is now euphimistically called “advertisment”. However, while government propaganda in the domestic sphere has been relegated to commercialist natures, the functionality of the product is essentially identical: to convince dedicated young people to join the army in the service of their country. Internationally, the American arm of propaganda consists of Radio Free Asia, Radio Free Europe, and Voice of America, all of which attempt to favorably sway non-Americans to sympathize with America, America’s allies or American interests in the name of democracy.
This brings us to our next point. Another aspect of American propaganda is found in the media. At first, some Americans might deny this, citing that America has a “free press”. Despite being free in the spirit of the law, the media does often favor certain perspectives, helping to enforce stereotypes and acheive political ends. Thus, through a process of selectivity and clever misuse of logic, the media is able to influence the opinions of the public at large. As an example, nations like Iran are seldom mentioned except in a negative context. A more recent example that some people might be familiar with is the treatment of the Olympic Flame relays in Europe and North America. There was relativley little coverage of those who came out to support the Flame, and many Chinese overseas complained that the media chose to focus on the protestors. This may speak to the tendency of American tendency towards a more cynical media which reports negative facts, but is nonetheless an example of one-sidedness. Of course, all media has biases, and we should not make the mistake of believing that a propagandistic media is exclusive to the United States.


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